For All Business Plan

Myself and two other students created a written business plan for a gender neutral athleisure clothing boutique in Richmond, Virginia called For All. The plan includes an executive summary, company and industry overview, and marketing, sales, operations, and financial plans.

My group first began brainstorming what our values were and what interested us in a business. We thought of key words such as confidence, empowerment, and happy go-lucky. After looking though magazine and tearing out images and words that interested us, we settled on our final idea. We wanted to create a brand that inspired young adults to wear what they are comfortable in and makes them confident.