I’ve always loved Gucci, and had planned on buying my first ever luxury handbag from Gucci the summer I studied in Florence so I knew I was going to write about this brand. I visited the store and documented my entire experience from the lighting to the displays and to the customer service. After my visit, I went onto the Gucci website to see how the presentation compared to in the store. Throughout my research I learned a lot more about the brand’s values and sustainability efforts.