Ellender Marketing Email

As another objective of this Line Development project was to create a marketing plan to make the product appealing to the customer. My task was to create samples of marketing e-mails and and e-mail sign up.

I used my research from the Ellender line sheet to create the aesthetic for the e-mails. I continued with the coastal and travel theme and included articles for vacation spots and airport playlists that would appeal to the Ellender customer. The website is very minimal and plain, so I made the e-mails more playful in order to be eye-catching. Both the e-mails and sign up were created using Adobe Illustrator.